Privacy Statement

Wild Idol is committed to being transparent about how it collects and uses personal data and to meeting its data protection obligations. This Privacy Statement outlines why and how we collect certain personal data, how we protect the information, and under what circumstances we may share or otherwise use the information.


Who is collecting the information?

The “data controller” of personal information collected or processed by Wild Idol in England is: Wild Idol Ltd, 49 Upper Brook Street, Mayfair, London, W1K 2BR (“we”).


What types of personal information do we collect?

Personal information is information about an identifiable individual, as defined by applicable law. The personal information we collect includes:

(a) information you provide to us; and

(b) information we automatically collect/generate or information we obtain from third parties.

We have set out below more details regarding these types of personal information:

  • Information you provide to us: These types of personal information include:
    • contact details (such as your name, postal addresses, phone numbers and email addresses)
    • demographic information (such as your age or age range and gender)
    • online registration information (such as your password and other authentication information)
    • payment information (such as your credit card information and billing address)
    • information provided as part of online questionnaires (such as responses to any customer satisfaction surveys or market research)
    • competition entries/submissions, and in certain cases, your marketing preferences
  • Information we automatically collect/generate or obtain from third parties: These types of personal information may relate to your device (such as your PC, tablet or other mobile device), your use of our website and app (as well as certain third-party websites with whom we partner with), and/or your personal preferences, interests, or geographic location. Examples of these types of information include:
    • name and age (or predicted age range)
    • information about your device, operating system, browser and IP address
    • unique identifiers associated with your device
    • details of web pages that you have visited
    • which products you have looked at online (including information about products you have searched for or viewed, purchased or added to an online shopping basket)
    • how long you spend on certain areas of a website or app together with the date and time of your visit/usage
    • personal information contained within user-generated content (such as blogs and social media postings)
    • social media username or ID, and social media profile photo and other social media profile information (such as number of followers)

How/when do we collect personal information?
  • Information you provide to us: There are various situations in which you may voluntarily provide personal information to us. These include when you:
    • enter a competition or take advantage of a promotion
    • fill in an online questionnaire (such as a customer satisfaction survey)
    • provide credit card details (such as when purchasing products from us)
    • contact us with an enquiry or ask us to provide you with information
    • register on a website or app or leave any reviews or comments
    • attend any of our promotional events
    • forward an item to a friend
    • inform us of your marketing preferences, and/or communicate with us via social media websites, third party apps or similar technologies

Purposes for which your personal information is used

The different purposes for which we use your personal information are set out below:

  • Marketing communications: We may use your personal information to communicate with you through channels such as post, email and SMS about our products and services, and those of our subsidiaries, affiliates and any of their related businesses. You have the right to opt-out at any time from receipt of further marketing communications as described in “Your Rights” section.
  • Marketing analysis: We may use your personal information for marketing analysis, for example, to assess trends amongst our consumers and what people are saying about our products/brand, to evaluate the impact and effectiveness of our marketing campaigns and promotions, and to analyse the number and types of visitors to our websites and/or users of our apps (including the locations from which such visitors/users access our websites and apps). We may aggregate personal information for these purposes so that it no longer identifies any particular individual.

We may also use your personal information (and share it with our service providers as described below) in order to determine if you are a member of a particular social media platform so that we can display our advertising to you on that service or to identify consumers who share similar interests and characteristics with you for the purposes of making our advertising more relevant to consumers – examples of this are Facebook’s “Custom Audiences” and “Lookalike Audiences” products which we may use in certain countries subject to local law.

See the section on Cookies below for more details about online interest-based advertising. You have the right to opt-out at any time from the use of your personal information for online interest-based advertising.

  • Online ad verification: We may use personal information to monitor our digital advertising to ensure that it does not appear on unsuitable websites or near inappropriate content, and also to ensure that our advertising is visible and seen by real people online (as opposed to ‘bots’ or similar fraudulent techniques).
  • Authentication and access control: We may use your personal information to authenticate your access to our websites or apps and to determine which content to provide you and/or whether you should be granted access to certain content (for example depending on your age or location). We may also use your personal information to verify your identity when responding to any requests to exercise your rights under applicable law.
  • Comply with legal obligations and protect against legal claims or liability: We may use your personal information to comply with our legal obligations, protect us against legal claims, or to detect, protect, or defend us and/or other third parties against error, negligence, breach of contract, theft, fraud, or other illegal or harmful activity, to comply with our audit and security requirements, or to audit compliance with our corporate policies, procedures, legal, or contractual obligations.
  • Customer service: We will use your personal information to provide specific services that you request from us, as well as to provide additional services that may be of interest. We will also use your personal information to maintain your accounts and manage transactions such as credit card payments for any products that you order from us or our agents, or for the fulfilment of such transactions (e.g., delivery) or to answer any questions you may have. We may also use your personal information to notify you about changes to our services, our terms and conditions or this Privacy and Cookie Notice.
  • Corporate transactions: We may use your personal information in the event of a sale, merger, consolidation, change in control, transfer of substantial assets, financing, reorganisation, or liquidation whereby we transfer, sell, or assign to a third-party information concerning your relationship with us.
  • Technical maintenance: We use personal information for system administration purposes and to diagnose service or technology problems reported by our users or engineers, these types of problem may be associated with the IP addresses controlled by a specific web company or ISP.

Legal basis for the processing of personal information

We will only process your personal information where we have a legal basis to do so. The legal basis will depend on the purposes for which we have collected and use your personal information. In almost every case the legal basis will be one of the following:

  • Consent: For example, where you have provided your consent to receive certain marketing from us. You can withdraw your consent at any time, including by clicking on the “unsubscribe” link at the bottom of any marketing email we send you.
  • Our legitimate business interests: Where it is necessary for us to understand our customers, promote our services and operate effectively, in each case that this is done in a legitimate way which does not unduly affect your privacy and other rights. For example, we will rely on this legal basis when we conduct certain market analysis to understand our consumers in sufficient detail so we can create new products and improve the profile of our brands.
  • Performance of a contract with you: This would also apply where we need to take steps prior to entering a contract with you. For example, where you have purchased a product from us, and we need to use your contact details and payment information in order to process your order and send the product to you.
  • Compliance with law: Where we are subject to a legal obligation and need to use your personal information in order to comply with that obligation.


Disclosure of your personal information

We value your personal information and only share it with third parties who have entered into a written agreement to protect it with adequate protection. From time to time, we may disclose personal information to:

  • third parties where you have provided your consent. For example, we will obtain your permission before we allow a third party that is not an affiliate to send you any marketing and promotional information relating to that third party’s products or services.
  • our service providers and subcontractors, including our affiliates, and/or third party websites (such as social media platforms or search engines) retained to perform functions on our behalf, or to provide services to us (such as warehousing and delivery) marketing and advertising (including by delivering online interest-based advertising on third party websites and social media platforms); credit card and data processing; age verification; monitoring our digital advertisements to ensure that they do not appear on unsuitable websites or near inappropriate content and also to ensure that our advertising is visible and seen by real people online (as opposed to ‘bots’ or similar fraudulent techniques); software development; website hosting and management; information technology and office services; legal, accounting, audit and other professional service providers; and other services related to our business), provided such service providers and subcontractors have entered into written agreements with us and do not collect, use, or disclose the personal information for any purpose other than to perform such functions on our behalf, to provide services to us, or as otherwise required or permitted by law;
  • third parties who, in our reasonable judgment, are providing or seeking the information as your authorised or appointed legal agent.
  • a person or entity, including our affiliates, in the event of a sale, merger, consolidation, change in control, transfer of substantial assets, financing, reorganisation, or liquidation whereby we transfer, sell, or assign to such third-party information concerning your relationship with us, including without limitation, personal information that you provide and other information concerning your relationship with us; and
  • law enforcement, governmental or regulatory agencies, or other third parties in order to comply with applicable law, or where we believe such action is necessary in order to comply with applicable law, or to detect, protect, or defend us and/or other third parties against error, negligence, breach of contract, theft, fraud, or other illegal or harmful activity, to comply with our audit and security requirements, or to audit compliance with our corporate policies, procedures, legal, or contractual obligations.


International data transfers

  • Please note that your personal information may be transferred to, and stored at, a destination outside the country in which you reside, including countries, which have less strict, or no data protection laws, when compared to those in your country.
  • Whenever we transfer your information as described in the paragraph above, we will take steps which are reasonably necessary to ensure that adequate safeguards are in place to protect your personal information and to make sure it is treated securely. In these cases, we rely on approved data transfer mechanisms (for example, the EU “Standard Contractual Clauses” or the EU-US “Privacy Shield”) to ensure your information is subject to adequate safeguards in the recipient country.


Public areas of our websites and apps

  • Information that you post on or through the public areas of our websites and apps (e.g., chat rooms, bulletin boards, discussion groups), or on social media platforms generally is accessible to, and may be collected and used by, others, and may result in unsolicited messages or other contact from others. You should not provide personal information about yourself in public (or interactive) areas of our websites, apps or social media pages.

Information security

  • We take information security seriously and take precautions to keep your personal information secure. However, we have no control over the privacy of any communication while it is in transit to us. We therefore recommend that you do not include confidential, proprietary, or sensitive information in any such communications.
  • Unfortunately, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us of the problem by contacting us at the contact details below.
  • In the unlikely event that we believe that the security of your personal information in our possession or control may have been compromised, we may seek to notify you of that development. If such a notification is appropriate, we will endeavour to do so as promptly as possible under the circumstances, and, to the extent we have your email address, we may notify you by email.
  • You are reminded that, in accordance with the Conditions of Use for this website and/or app, you are responsible for maintaining the strict confidentiality of your account password, and you are responsible for any activity under your account and password. It is your sole responsibility to control the dissemination and use of your password, access to and use of your account, and to notify us when you wish to cancel your account. We will not be responsible or liable for any loss or damage arising from your failure to comply with this obligation.


Your rights

You have certain rights in relation to your personal information. These rights include:

  • the right to withdraw your consent to any processing of your personal information (where you had provided consent).
  • the right to object to the processing of your information for certain purposes.
  • the right to access your personal information, and the ability to erase, restrict or in certain cases receive a machine-readable copy of your personal information.
  • the right to ask us to rectify any information about you that you think is inaccurate; and
  • the right to unsubscribe from any of our marketing communications at any time.

If you wish to exercise any of these rights, you may contact us (using the contact details provided below). We will handle any request to exercise your rights in accordance with applicable law and any relevant legal exemptions.


How to make a complaint

You have the right to complain to a data protection authority if you think we have processed your personal information in a manner which is unlawful or infringes your rights. However, if you have such concerns, we suggest that you initially contact us (using the contact details below in the “contact us” section) so that we can investigate, and hopefully resolve, your concerns.


How long will we retain your personal information for?

We will retain your personal information for the period necessary to fulfil the purposes outlined in this Privacy and Cookie Notice unless a longer retention period is required or permitted by law. After this period, it will be deleted or in some cases anonymised.

For example, where you have made a purchase with us, we will keep a record of your purchase for the period necessary for invoicing, tax and warranty purposes. We may also keep a record of correspondence with you (for example if you have made a complaint) for as long as is appropriate to protect us in the event of a legal claim.

Where we have collected the personal information based on your consent and we have no other lawful basis to continue with that processing, if you subsequently withdraw your consent then we will delete your personal information. However, please note that where you unsubscribe from our marketing communications, we will keep a record of your contact details to ensure we do not send you further marketing communications in future.


Interfaces with third-party websites and services

Our website and app may contain links, references, and content from other websites and services outside of our control. Please be aware that we have no control over these websites and services and our Privacy and Cookie Notice does not apply to them.

We will not be liable to you for any issues arising in connection with their use of your information and we encourage you to read the Privacy and Cookie Notices and Conditions of Use of any linked, referenced, or interfacing websites and services you visit or use.


Marketing Cookies

These cookies are used to deliver content that is more relevant to you and your interests based on your previous browsing across the web as well as keywords we may be able to gather from the URLs of webpages from which you accessed this website, your IP address and any search engine used to reach this website. Also, these cookies may be used to deliver online interest-based advertising to you (either within this website or when you visit third party websites, including third party social media platforms) or to limit the number of times you see an advertisement. They stay on your computer unless you delete them, and they remember that you have visited a website.

Marketing cookies we use include Third Party Cookies set by Google. You can read Google’s privacy policy here:

These cookies enable us to analyse consumers’ visits to specific sections of those websites and collect certain information regarding purchases of our products from those websites. The types of information collected by such cookies may include: shopping cart information, what product pages have been viewed, whether a purchase of our product has been made, which of our products have been searched for.

We may also use social sharing plugins and cookies. The Social Sharing plugin works by linking you with social media sites such as Facebook, Twitter, Instagram and Pinterest and allows interaction between your activity on social media sites and on our website through your direction. For example, using your Facebook username and password to login to our website, and using the Facebook ‘Like’ and ‘Share’ buttons on our site. Social Sharing cookies are used to remember that you are logged in to our site.


How to manage Cookies

There are a number of ways to manage cookies.
If you are using a web browser (e.g., Google Chrome, Mozilla Firefox or Microsoft Edge), you have the ability to accept or decline cookies by modifying the settings in your browser. Please refer to your browser instructions or help screen to learn more about the functions which your browser provides to manage cookies.

If you use different browsers and/or different devices you may need to ensure that each browser is adjusted to suit your cookie preferences. For instructions on how to manage cookies in your browser, please read the information available here: Please note that you may not be able to use all the interactive features of our site if all cookies are disabled.

If you are using a mobile app, the operating system of your mobile device (e.g., Apple iOS, Google Android or Microsoft Windows) provides privacy settings which let you manage how mobile apps use technologies similar to cookies to recognise your device and in certain cases make interest-based advertising available within mobile apps you use. Please refer to the instructions or help pages of your mobile operating system to learn more about the functions which it provides to manage these privacy settings.


How to contact us

We are committed to safeguarding your privacy. If you have any comments, queries, or complaints about our collection or use of personal information please contact us via:

Post: Wild Idol Ltd, 49 Upper Brook Street, Mayfair, London, W1K 2BR