Take the Dull out of your Dry January challenge with Wild Idol’s survival guide

Take the Dull out of your Dry January challenge with Wild Idol’s survival guide

Who said Dry January had to be dull? If you’re having a tactical break from alcohol this month, there’s no need to miss out on all the fun. We’ve curated a list of our favourite places to enjoy Wild Idol this Dry January for a guilt-free, sparkling start to the New Year.


Ice skating at Somerset House

Skate at Somerset House

If you’re having a sober January, keep the festive vibes going at one of London’s favourite winter experiences, Skate at Somerset House. Magnificent courtyard ice rink is an essential winter destination with gourmet dining at Chalet Suisse by Jimmy Garcia providing the perfect post-skate treat in its pop-up alpine restaurant where you can also enjoy a refreshing glass of Wild Idol non alcoholic bubbly. Open until 15th January 2023.



Alcohol-free afternoon tea at The Dorchester 

Alcohol-Free Afternoon Tea at The Dorchester

Following a major refurbishment, The Promenade at the world-famous Dorchester Hotel in London is better than ever this New Year – and nothing beats its timeless luxurious tradition of Afternoon Tea. The award-winning pastry master team have a whole new selection of seasonal afternoon tea delights paired with Wild Idol’s sparkling alcohol free wine. An indulgently warm and delicious occasion not to be missed as part of your Dry January challenge.



Club Soda tasting room & shop 

Retail Therapy at Club Soda’s Alcohol-Free Tasting Room and Shop

Club Soda’s new Tasting Room and Shop on London’s Drury Lane is the UK’s premier destination for low and no drink discovery, offering a curated collection of the best and brightest low-alcohol and alcohol free drinks brands, including Wild Idol. Come and be guided by the knowledgeable, mindful drinking experts and stock up on the very best in alcohol free alternatives for your Dry January challenge that won’t leave you disappointed.




Wild at Art: Ochre at the National Gallery

Take in one of the National Gallery’s 5-star exhibitions and combine it with a visit to Ochre – the on-site restaurant showcasing the very best seasonal British ingredients. The best new restaurant in London according to Condé Nast Traveller, Ochre is open daily for everything from weekend brunches to traditional afternoon tea, dinner and cocktails. We love their ‘Ochre Rocks’ evenings held every Thursday with in-house DJs, delicious cocktails and great atmosphere – the perfect spot to enjoy Wild Idol’s no-alcohol wines for guilt-free good times this Dry January.



The Chequers, Churchill

Escape to the Country at The Chequers, Churchill

Join the Chipping Norton set (for a weekend at least) and head to the Cotswolds and this picture-perfect gastro pub in the pretty village of Churchill. Expect roaring fires, rustic warming dishes such as Twice Baked Cheddar Soufflé and Bobby Battered Market Fish, and Wild Idol’s alcohol free bubbles by the bottle. Great British hospitality at its finest and the ultimate antidote to a dull dry January.



Wild Idol's partner, Duck & Dry blow dry bar 

Alcohol-Free Bubbles with your Blow-Drys at Duck & Dry

If you're wondering how to do Dry January, this month Wild Idol is partnering with London’s leading blow dry bar, Duck & Dry. Customers can enjoy a complimentary glass of Wild Idol’s alcohol free sparkling rosé with every Duck & Dry signature blow dry, available every Friday and Saturday. The offer is valid at the Chelsea, Mayfair and Islington salons every Friday and Saturday throughout January – book your appointment today.


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