Wild Idol launches non-alcoholic wines in Dubai

Wild Idol launches non-alcoholic wines in Dubai

Following its enormous success in the UK, Wild Idol makes its debut in the Middle East this month with the launch of its sparkling non-alcoholic wines at some of the top culinary and luxury entertainment venues in Dubai as a premium 0% alternative to fine wine and champagne.

Burj Khalifa in Dubai

Launch partners include Nammos Dubai at the Four Seasons Resort Jumeirah Beach, Amazonico Dubai in the heart of DIFC, Caesars Palace and Mandarin Oriental Jumeira Dubai, which have chosen Wild Idol for its superior taste profile, winemaking credentials, and luxurious presentation.

Unlike other non-alcoholic wines in Dubai, Wild Idol is one of the only truly alcohol free sparkling options available as it is not de-alcoholised and has never gone through a process of fermentation. Vegan, gluten-free and halal-certified, Wild Idol offers more variety for mindful drinkers looking for a high-quality wine alternative when they choose not to drink, that can be enjoyed on any occasion, from celebratory events to everyday moments.

Wild Idol was created by a collective of leading winemakers, drinks experts and luxury specialists in response to the growing demand for a superior alcohol-free wine alternative in the sparkling category. Led by CEO Paul Beavis, who was previously Managing Director for Champagne Lanson, Wild Idol launched in the UK in 2022 and has been endorsed by the most prominent Sommeliers in the industry.

The brand is also stocked in luxury retailers Harrods and Selfridges and has been enjoyed at the leading social events in the UK including Wimbledon, Royal Ascot, and the Formula 1 British Grand Prix.

Following the launch of their non-alcoholic wines in Dubai, Wild Idol has partnered with distributors across the Middle East including MMI and plans to launch the range in Saudi Arabia in the coming months as it continues to set a new benchmark in non-alcoholic sparkling wines.


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