Lose the hangover haze and reclaim your day this sober October

A bottle of Wild Idol's non alcoholic Sparkling Rosé held in front of a Hawthorn bush

If you’re anything like us, you’re a little tired of the constant push to “be more productive”, to “optimise your time”, and the relentless reminder that “everyone has the same 24 hours”. This pressure tends to escalate, especially during significant calendar events like Sober October. So rather than encourage you to drive yourself harder, we want to talk about how an alcohol-free lifestyle can inspire new possibilities and connections to inspire mind, body, and soul.

We’ve put together a guide to having a good-time alcohol-free that takes the pressure off and puts the sparkle back in.

Arts & Culture

Enjoy an alcohol free evening at the Kit Kat Club Cabaret

Cabaret at the Kit Kat Club

One of the most successful musicals of all time, this new West End production features the songs, Wilkommen, Don’t tell Mama, Maybe This Time and title number Cabaret - with Berlin's famous Kit Kat Club brought to life through the transformation of London’s Playhouse Theatre. A celebrated night of pure freedom, that we very much recommend.

Melt Chocolate-Making

Why not try something new and familiar with Melt Chocolates. One of the finest London based chocolatiers, Melt creates experiences, workshops and courses in the heart of Notting Hill. From making luxury bonbons to learning about the mystique and metamorphosis of chocolate and cacao, Melt offers an educational and delicious experience focusing on the best raw ingredients.

Wellness & Detox

Enjoy an alcohol free visit to the Aire Ancient Baths in central London

Aire Ancient Baths

This subterranean space is a Central London sanctuary devoted to tranquillity of body and mind. An iconic thermal bath, serene, candlelit, and hidden away in a historic building in Central London. Once you step inside you transcend the constraints of time.


Make the most of your alcohol-free glow with a workout for your face. FaceGym is all about skin fitness and the transformative power of facial toning workouts, leaving your skin looking healthier, youthful, and feeling fresh.

Person carrying Wild Idol non alcoholic wine in a field

Meditation Classes

A recipe for calm is just what the doctor ordered as we settle into Autumn. Meditation has benefits for mental clarity and mood, helping inspire a sense of calm, gratitude, and ease you into the cooler (greyer) months ahead. Find a local class or join one online. Frameless hosts immersive yoga classes against a backdrop of masterpieces reimagined, or how about a candlelit meditation and sound bath to set the mood and reset mind & body.

Wild Adventure

The great outdoors: where you can relish in the fresh air, take in scenic views, and have the freedom to gather your thoughts. Plus, if you’re hiking inclined, the cardiovascular benefits of an extended stroll are considerable. For hiking trails near the city, look no further than South Downs National Park, the idyllic Chiltern Hills, or The Chess Valley walk. All three destinations are a short train ride away from London, and can be completed in under 6 hours, promising a fulfilling and wholesome day out.

Mind, Body and Soul

The Mind, Body, Soul Experience returns to Alexandra Palace this October, for an inspiring three-day celebration of spirituality, positivity and mental and physical wellbeing. The event features talks from inspirational speakers, life coaches, counsellors, and mediums, with a curated schedule designed to educate and motivate, restore and nourish. Leave feeling like you can take on the world!

Enjoy Wild Idol non alcoholic sparkling wineRosé or White or both – this sober October.

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