Perfectly paired with restorative treatments, Wild Idol is being poured for guests at Heckfield Place in Hampshire, known for its sustainable, nature-inspired wellness offerings, and focus on holistic experiences.
The alcohol-free alternative to Champagne or Prosecco, Wild Idol is also available at iconic Scottish estate Gleneagles, complementing the property’s world-class spa facilities and hospitality.
At Chewton Glen in the New Forest and at Coworth Park in Ascot (part of the Dorchester Collection), fluffy dressing gowns are accompanied with Wild Idol on the drinks menu, while at the Mayfair Hotel in London it’s a key part of the sophisticated wellness and dining offerings.
Sense of occasion
“Spas are increasingly recognising the importance of having premium alcohol-free options like Wild Idol on offer to meet growing consumer demand,” says Wild Idol CEO Paul Beavis. “Guests want to enjoy a sense of occasion while prioritising their health and wellness goals, and Wild Idol provides the perfect solution. We’re proud to see Wild Idol featured at some of the UK’s most iconic spa destinations.”
It’s also a smart commercial move as according to ADA Cosmetics, the global wellness industry is expected to see an annual growth rate of approximately 7.3% each year between 2023-2028, and the wellness tourism sector is estimated to see a growth rate of 10.2% each year for that same time period.
Handcrafted by expert winemakers, Wild Idol is never fermented or de-alcoholised, meaning it’s entirely naturally alcohol-free. The result is a quality sparkling drink, offering the purest fruit flavours, with vegan, Halal-certified and gluten-free credentials.
Manav Joshi, food and beverage operations director at Edwardian Hotels London, comments: “With the growing demand for non-alcoholic options, Wild Idol delivers a high-quality drinking experience without compromising on taste.”
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