The new partnership with Ocado marks Wild Idol’s continued expansion in the UK and the growth of the premium alcohol free sparkling wine category as a whole.
Wild Idol is a naturally alcohol free sparkling alternative to fine wine and champagne, handcrafted from a superior blend of grapes by expert winemakers. Vegan, gluten-free and low calorie, Wild Idol has never contained alcohol or gone through the fermentation process, offering a beautifully presented non alcoholic drink of the finest provenance, with no compromise on quality or taste.
Consumer demand for no/low alcohol drinks continues to increase, with 14% of the British population now tee-total and over 60% actively exploring low or zero alcohol substitutes. As a result, the no and low alcohol category has seen exponential growth in recent years, predominantly led by beers and spirits.
Whilst non alcoholic wines have been available for some time, there have been few contenders at the premium end of the market. Wild Idol is at the forefront of this new and developing category and is setting a new benchmark in non alcoholic wines for those who want to drink less, without compromising on taste.
In addition to Ocado, Wild Idol stockists include high-end retailers Harrods, Selfridges and Daylesford Organic, and a huge number of premium venues across the UK such as The Dorchester, Nobu, Sushi Samba, Tom Kerridge’s Hand & Flowers, and The Pig Group.
Wild Idol CEO, Paul Beavis commented: “Launching into Ocado is a pivotal moment for Wild Idol as we continue to grow and educate consumers about the role Wild Idol can play in their lives. To achieve this within just 12 months of trading in a brand-new category is remarkable and testament to the demand we’re seeing for non -alcoholic alternatives that don’t compromise on taste.”
Wild Idol is now available at Ocado priced at £30.